Two events happened in the last months that pushed me to write this post. I attended a Harvard course and I watched the entire first season of “The Pick Up Artist”. (I know, it is lame…)
They seem totally unrelated, don’t they? Well, they are. But the thoughts they sparked in my mind are not.
While I was watching the complete first season of the “Pick Up Artist”, I was applying the lateral thinking that I learnt at Harvard. And I started seeing similarities between what the Master Pick Up Artist was teaching socially challenged subjects and many basic marketing principles I have been learning and applying along my professional career.
Another thing that captured my interest, was the simplicity of the pick up principles and tips. They were all based upon basic human principles and therefore, they all had a very strong sociological power.
Also, the pedagogical simplicity of the pick up lessons made me wonder how difficult could it be to explain basic marketing principles in a way that everybody understood them, that everybody could relate to. Because at the end of the day, we all are subjects of marketing. We all receive and do marketing ourselves.
I started to see that all the concepts that were taught to pick up women were absolutely applicable – with slight semantic adjustments – to Marketing.
In future posts I will, taking as a starting point the main proven concepts of the art of picking up women, try to explain the relationship I find between these and the basic principles of doing successful marketing.
Those future posts will be much richer if you let me know also, what similarities do you find between picking up women or men with doing great marketing. So, please, leave your comments.
After all, it is all about making a stranger want to engage with a “product”, isn’t it?
Always loved this video…